ASUP

AsUp brand, part of the Animo Group, is an Italian company born from the passion for horses. Originally it offered mainly a full collection of horse, stable and rider accessories all Made in Italy. After its acquisition in the Animo Group it developed a lot and presently it offers also a selection of special seasonal clothing for riders and a very useful and easy stock basic collection service always available both for adult and pony. The attention to detail, selection of materials together with the great value of Animo know-how are the points distinguishing this brand.